Scaling Research
Welcome to Method in Madness
Benjamin Humphrey with Liz Ross and 2 others
The qualitative research process, end-to-end
Featured collections
Article spotlight

We frequently hear about the frustration that comes with creating meaningful insights from research that are continually useful and relevant to stakeholders. Effective customer-focused organizations can make strategic research-driven decisions every day, but others struggle to get their research noticed and actioned by decision-makers.

The traditional research process often converts user research data into insights that are presented and stored in reports. Both the report and the raw information that guided these insights – spreadsheets, videos, audio files, transcripts, PDFs – are then often lost in an abyss of files and folders or sit within one siloed part of the organization. This means valuable research is lost or out of sight, causing businesses to become trapped in a vicious cycle of repeating research and learning the same things over again.

Continue reading
Featured contributors
Picture of contributor to Method in Madness, Lucy Denton.
Lucy Denton
Senior Product Designer, Dovetail
Passionate designer and cake aficionado.
All work →
Picture of contributor to Method in Madness, Jess Nichols.
Jess Nichols
User Research Lead, Dovetail
Strategic researcher and bourbon nerd.
All work →
Picture of contributor to Method in Madness, Tomer Sharon.
Tomer Sharon
Head of User Research & Metrics, Goldman Sachs
Renowned author on lean user research.
All work →
Picture of contributor to Method in Madness, James Vinh.
James Vinh
President, San Diego Experience Design Professionals
Expert user researcher and San Diego fan.
All work →

Conversations and commentary on research, delivered monthly.

Latest articles
Leverage tested research conversations techniques and maximize the output and potential for insights.
Tips for having research conversations
Illustration of different research participants
Hero screenshot of project notifications
Illustration of a person holding a plate with a chicken nugget.
Illustration of a person writing on a laptop.
Animated illustration of WeWork logo above Dovetail logo.
Illustration of a dog looking through binoculars.
Animated illustration of Matt Duignan from Microsoft.
Hero image for video highlights and transcriptions.
Categories
Analysis & MethodsScaling ResearchTeam CollaborationConversationsProduct & Company
Curated in Sydney and consumed globally: Method in Madness explores the craft and challenges of understanding people while working in the madness of organizations worldwide.
© Dovetail Research Pty. Ltd.